December 11, 2023 3 min read

How to Create a Lead Retrieval App for Event Sponsors and Exhibitors

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Developing an Effective Lead Retrieval App for Event Success

Learn how to collect and securely share information from attendees who are interested in the products or services offered by your event sponsors and exhibitors. With the CodeREADr lead retrieval app, event organizers and registration technology providers can effortlessly configure lead retrieval solutions without any coding. Event sponsors and exhibitors can then efficiently scan the attendee’s badge, take notes, and prioritize follow-up actions. All leads are accessible in real-time, facilitating immediate editing and follow-up.

Introduction to Lead Retrieval Technology

A lead retrieval app is a cutting-edge tool that streamlines the collection and management of attendee information, boosting ROI and engagement for sponsors and exhibitors. This technology is crucial for enhancing the success of events and optimizing sponsor and exhibitor satisfaction.

Guide to Creating a Lead Retrieval App

Understanding the basics of a lead retrieval app is essential for event planners. This digital tool enables sponsors and exhibitors at events to capture and store attendee information quickly, replacing outdated methods like business card collection or form filling, thereby increasing efficiency and reducing errors.

Step 1: Define Your Requirements

  • Assess Sponsor and Exhibitor Needs: Collect feedback to determine the most valued features.
  • Evaluate Event Scale: The size and complexity of your event will influence the app’s design.

Step 2: Select the Appropriate Technology

  • Choose Application Type: Decide between a native, web-based, or hybrid app for scanning badges and managing data. You can customize the CodeREADr app for your event without coding.
  • Registration and Badge Issuance: Utilize CRM systems, Excel, or Google Sheets for smaller events, or contact us for referrals to top industry technology providers for large-scale needs.
  • Venue Considerations: Ensure data collection works both online and offline.
  • User Experience: Prioritize ease of use to foster adoption among sponsors and exhibitors.

Step 3: Incorporate Essential Features

  • QR Code Scanning: Facilitates quick data capture from attendee badges.
  • Real-time Data Access: Allows exhibitors to promptly edit and follow up on leads.
  • Customizable Data Fields: Enables specific data collection tailored to attendee interests.
  • Lead Qualification Tools: Assist in rating and categorizing leads effectively.
  • Data Export Capabilities: Streamlines lead data integration into various formats for effective post-event follow-ups.

Step 4: Implement and Test the App

  • Prototype Development: Build and test a basic version of the app.
  • User Testing: Solicit feedback from a select group of sponsors and exhibitors.
  • Continuous Improvement: Refine the app based on user feedback.

Step 5: Deployment and Ongoing Support

  • Ensure Smooth Launch: Guarantee easy app download and access either via app stores or through devices provided by you.
  • Training and Support: Offer comprehensive tutorials and support channels.
  • Post-Event Feedback: Utilize insights gathered to enhance future versions of the app.

Summary of Building a Lead Retrieval App

Investing in a lead retrieval app significantly enriches the experience for sponsors and exhibitors at your events. By understanding stakeholder needs, selecting the right technology, and continually iterating based on feedback, you can create a valuable digital resource for any event.

Leverage CodeREADr for Your Lead Retrieval Needs

CodeREADr’s SaaS platform simplifies the creation and customization of lead retrieval apps without any need for coding. Suitable for both small corporate events and large-scale exhibitions, CodeREADr offers pricing options and flexible plans to meet diverse needs. Contact us at support@codereadr.com to arrange a quick introductory meeting and explore how our solutions can enhance your event management strategy.

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