December 11, 2023 • 3 min read

How to Create a Lead Retrieval App for Event Sponsors and Exhibitors

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Create a Lead Retrieval App for Your Event Sponsors and Exhibitors

Collect and Securely Share Information from Attendees Interested in Their Products or Services

Event organizers and registration technology providers simply configure the CodeREADr mobile app for lead retrieval without requiring any coding. Their event sponsors and exhibitors can then scan the attendee’s badge, take notes, and rate the follow-up importance. Their leads are available in real time for editing and follow-up.

An Introduction to Lead Retrieval

In today’s fast-paced event industry, technology plays a pivotal role in ensuring the success of events and the satisfaction of sponsors and exhibitors. One such technological advancement is a lead retrieval app, a tool designed to streamline the process of collecting and managing leads at events.

In this blog, we will guide you through the steps to create an effective lead retrieval app, ensuring your sponsors and exhibitors maximize their ROI and engagement. 

Creating a Lead Retrieval App

For planning purposes, it’s important to understand what a lead retrieval app is. Essentially, it’s a digital tool that allows sponsors and exhibitors at events to easily collect and store information from attendees interested in their products or services. This modern solution replaces the traditional method of collecting business cards or filling out forms, making the process more efficient and less prone to errors.

Step 1: Identify the Requirements

  • Assess the Needs of Sponsors and Exhibitors: Gather feedback on what features they find most useful.
  • Determine the Scale of Your Event: The size and scope will influence the app’s complexity.

Step 2: Choose the Right Technology

  • Build a native app, a web-based app, or a hybrid app for scanning badges and collecting data.  [Note: You can easily customize and brand the native CodeREADr app for your purposes without any coding or web/app hosting.]
  • Choose your method for registering attendees and issuing badges. Note: For smaller events with sponsors. your CRM or web services may already have these resources. Alternatively, you can use Excel, Google Sheets, or event registration applications. If you have a large number of exhibitors and prefer a dedicated third-party to handle both registration and lead retrieval, let us know and we can refer you to some of the top technology providers in the industry.
  • Consider the Venue: Data collection must be accessible online or offline.
  • User-Friendly Interface: A priority should be the ease of use to encourage adoption by sponsors and exhibitors.

Step 3: Essential Features to Include

  • QR Code Scanning: For quick information capture from attendee badges. Traditional; 1D or 2D barcodes can also be used.
  • Real-time Data Access: To enable exhibitors to edit leads and follow up promptly.
  • Customizable Data Fields: Allow the collection of specific information relevant to the attendees and their interests.
  • Lead Qualification Tools: Features to rate or categorize leads.
  • Data Export Options: Easy export of leads to various formats for post-event follow-ups.

Step 4: Using the App

  • Develop a Prototype: Create a basic version for initial testing.
  • Test with Real Users: Gather feedback from a select group of exhibitors and sponsors.
  • Iterate and Improve: Refine the app based on their feedback.

Step 5: Deployment and Support

  • Plan a Smooth Rollout: Ensure all users can easily download and access the app through the app stores or using dedicated devices you provide as a value-add.
  • Provide Training and Support: Offer tutorials and support channels for using the app.
  • Collect Feedback Post-Event: Use insights to improve the app for future events.

Lead Retrieval App Summary

Creating a lead retrieval app for your event’s sponsors and exhibitors is an invaluable investment in the digital era. By following these steps, you can develop an app that not only enhances the experience of your exhibitors and sponsors but also adds value to your event.

Remember, the key to success lies in understanding the needs of your stakeholders, choosing the right technology, and continually iterating based on user feedback. 

How Can CodeREADr Help with Your Lead Retrieval App?

We offer a SaaS platform for creating a lead retrieval app. The app can be branded and customized without requiring any coding. For more than a decade it’s been used by event organizers for small corporate events and by registration technology providers for events with 1,000s of exhibitors.

The pricing is very attractive and you can upgrade for a month and downgrade at the end of the month. For example, the total price for 25 sponsors/exhibitors to use their own smartphones and tablets would be $199.75. Check CodeREADr’s pricing & plans here.

Please email support@codereadr.com if you would like to set up a quick introductory meeting. 

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