February 19, 2019 10 min read

Mastering Lead Retrieval and Attendance Tracking with Barcode Scanning

Lead Retrieval Background

CodeREADr, a leading technology provider, offers event organizers and exhibitors highly efficient, cost-effective solutions for lead retrieval, seamlessly integrated with their registration databases. These tools are crucial for capturing attendee information and converting leads into valuable contacts, enhancing overall event ROI.

The video shows the basic features of the app for recording sales lead information at Trade Shows and Expos. Check out a PDF version of the barcode scanning guide.

CATEGORIES

Access Control

Attendance Tracking

Lead Retrieval

RFID / NFC

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Lead Retrieval with Barcode Scanning: A Step-by-Step Guide

Discover the essential requirements and typical procedures for implementing CodeREADr’s advanced lead retrieval systems. This section delves into the ‘Record Scans’ service type, outlining a robust framework for capturing and processing attendee data. For applications necessitating validation—such as ticketing or verifying attendance—the approach may differ slightly. We detail these variations in our dedicated ‘Best Practices’ segment on attendance tracking.

Essentials of Attendance Tracking through Barcode Scanning

Badge IDs with Barcodes

Primarily, organizers can choose from two methods to create attendee badges:

  • Print badges with a barcode containing the attendee’s name and contact details.
  • Opt for a simpler barcode linked only to an attendee ID, with personal details stored on either our or your servers.

These badges serve as the foundation for a flexible and responsive attendance tracking system, allowing exhibitors to engage with attendees post-event effectively.

Exhibitor Access and Management

Initially, event organizers must set up usernames and passwords for exhibitors and sponsors to access the designated services:

  • Collective usernames for booth teams or individual credentials for personalized lead retrieval.
  • We recommend identifiers such as ‘Event-Exhibitor’ for booths and personal identifiers like ‘Event-Name’ or email addresses for individual access.

This segment emphasizes the importance of correctly associating these credentials with authorized services to ensure seamless scanning and data collection.

Managing and Sharing Scans

On the Scans page, exhibitors can manage (create, view, filter, and share) and export their scan records. Customizable export templates allow for tailored data management, suitable for integration into various reporting tools such as Excel.

Sharing Scan Records with Exhibitors

Utilize our CSV Download Link feature to provide exhibitors with a dedicated web portal for real-time or batch access to their sales leads. This tool is crucial for maintaining continuous engagement and timely follow-up with potential leads. With an online or auto-sync service, users can sign in to view their scan records in real-time. Learn more about our auto-sync service here. If using an offline service, they can view their scan records after uploading those from the device. This is valuable if there is the attendee’s contact information in the barcode or in the response text of a database.

Pre-event Checklist for Exhibitors

  • We advise practicing scanning procedures prior to the event to ensure fluency.
  • For scenarios without internet access, it’s vital for exhibitors to log into the app and preload necessary services and databases.
  • Remind exhibitors to charge their devices daily to avoid interruptions in lead retrieval activities.

Enhance the Efficiency and Effectiveness of Events through Barcode Scanning

By implementing these best practices for lead retrieval and attendance tracking through barcode scanning, event organizers can significantly enhance the efficiency and effectiveness of their events. These strategies not only streamline operations but also maximize the potential for networking and lead conversion, driving greater value from event engagements.

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