Validate Coupons and Vouchers Issued by Any Marketing Platform at Any Location
Even without a corresponding database, merchants can stop the use of duplicate coupons and vouchers. With a corresponding database, or even with just a pattern to check, merchants can validate as well as stop duplicates.
Why is this important?
As a merchant or marketing platform provider, you want a seamless experience when the coupon or voucher is redeemed. There must be a simple, repeatable method for validation; an alert for fakes or duplicates; and a corresponding report for tracking purposes.
Since just about everyone has a personal Android or iOS device in their pocket, they are a good choice for use as a validation tool. Alternatively, the merchant or service provider may already use those type of devices at the point of sale or service location.
Scanning coupon and voucher barcodes.
Using barcodes for coupons and vouchers is a good format choice. They are easily distributed in both print and mobile formats. Also, scanning them is quick and easy when using the iOS or Android OS device’s built-in camera.
But barcodes can be copied.
So how do you protect merchants and service providers from fraud? You use one of the three techniques many of the world’s largest ticketing companies deploy.
1 – With a Validate Scans service type you would validate a barcode ID one-to-one against an associated database. It’s ideal if there is a database of valid coupon or voucher IDs and that database is available to upload to our servers (or to validate directly on your servers or a third-party server). The scanned barcode ID can then be validated against the associated database ID to catch ‘fakes’ and also stop duplicates.
However, that validation database is not always readily available from your service provider or easy to integrate without a developer. If that’s the case, the next best option is pattern validation.
What is Pattern Validation?
2 – With our Pattern Validation tool, the scanned barcode ID is validated first against a database – if a partial database is available – and then against a pattern for those values not in the database. The partial database is not a requirement, but if available it’s a good idea to use it.
The more complex the pattern, the more difficult it is for the fraudster to create a fake coupon or voucher barcode that will scan as valid. This method also stops duplicates, regardless of the pattern’s complexity.
But what if there isn’t a complex pattern in the IDs?
3 – If there is no associated database and no complex pattern to validate against, you can still stop duplicates. You would use our pattern validation tool but make the pattern simple – for example, you could specify the number of digits or characters in the ID. You don’t even need a pattern at all, but even a simple one could be helpful.
Each marketing program’s scan records can be filtered, viewed and exported in real time from the codeREADr.com Scans page. For automation, you can create Tasks filtered and exported based on a schedule. Exported scans can even be auto-inserted to many databases and directly or indirectly to Business Intelligence platforms.
Marketing Platform providers can use several tools for direct integration, including Postback URL, Direct Scan to URL (DSU) and through our API.
Many clients shared with us that in the past validating and tracking coupons and vouchers had been time-consuming and expensive to set up and execute. Now smartphones and tablets with the codeREADr validation tools have made easy work of catching fakes and duplicates and seeing the results in real-time. And for as little as $9.99/month/location.