July 31, 2014 2 min read

Optimize Your Marketing Strategy with Camera Barcode Scanner and Cross-Marketing Techniques

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Harness the power of technology in your marketing campaigns with the innovative use of a camera barcode scanner. The CodeREADr app transforms any iOS or Android device into an efficient camera barcode scanner, revolutionizing data capture for various applications. This technology is exceptionally useful for promotional activities, securing event access, and ensuring accurate identification.

CATEGORIES

Access Control

Anti-Counterfeiting

Attendance Tracking

Mobile Coupons

Mobile Ticketing

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Innovative Cross-Marketing Opportunities with Camera Barcode Scanner

Consider the unique cross-marketing potential unlocked by the following first-time use offers:

  1. A membership discount on the initial visit to a new location.
  2. A student’s first-time dining discount at a local eatery.
  3. Free beverages for event-goers presenting their tickets for the first time at an on-site vendor.
  4. Exclusive gifts for expo visitors upon their initial badge presentation.

These offers represent an excellent opportunity for cross-marketing, leveraging high-value incentives. The key to these promotions is the convenience offered to the customers – they already possess the necessary item (ticket, badge, member ID) right in their pocket.

Cross-Marketing Efficiency and Barcode ID Validation

Cross-marketing is a strategy well-known to professional marketers for targeting the right audience effectively and cost-efficiently. This strategy is advantageous in terms of location, context, or affiliation. Additionally, it simplifies logistics and reduces the costs associated with generating and distributing traditional coupons and vouchers.

The Challenge of Traditional Cross-Marketing

Despite these advantages, traditional cross-marketing faces challenges, particularly in integrating complex POS systems and accessing real-time ticket, badge, or member ID data, especially from multiple sources.

Solution: Camera Barcode Scanner for Easy Offer Redemption

The CodeREADr app simplifies this process. Merchants are given a unique app username, enabling them to scan barcodes on tickets or IDs using the camera barcode scanner. Each scan is campaign-specific, with the app displaying a green ‘Valid’ screen upon the first scan. The barcode ID is then stored in a campaign-specific validation database on CodeREADr’s cloud-based servers.

For subsequent scans of the same barcode ID, merchants receive a red ‘Invalid Duplicate’ alert, indicating previous redemption details.

Advanced Reporting and Security Features

Marketers benefit from extensive reporting options, including real-time redemption tracking, data export for Excel, API integration, and direct server posting. The app also addresses security concerns like counterfeit tickets by supporting additional validation methods, including pattern validation and real-time database checks.

Offline Capabilities and Summary

The app’s offline functionality ensures continuous operation, with periodic syncing for devices using the same program. This feature enhances the flexibility and reliability of the camera barcode scanner system.

In summary, the use of a camera barcode scanner in marketing campaigns eliminates the need for distributing and storing IDs, making the process more efficient and secure. With CodeREADr’s solution, each ID is read, validated, and protected against duplicate use, revolutionizing cross-marketing and barcode ID validation strategies.

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