Mobile Ticketing: How Event Promoters Merge Ticketing and Voucher IDs into One Validation Database
Print-at-home and mobile ticketing are becoming increasingly popular. Therefore, it’s more important than ever for promoters to have appropriate access control systems in place. Why is this? Because print-at-home and mobile ticketing are easier to copy and re-produce (“fake”) than traditional printed tickets.
Another popular trend in the ticketing industry is that of reselling. Most mainstream resellers coordinate their sales with the ticketing company responsible for the event. Using that model, all ticket IDs are stored in a single validation database.
However, event promoters sometimes use non-integrated sales channels to promote their events. Tickets sold by those marketing services are often sold as ticket vouchers. Common examples include companies like Living Social and Groupon. These vouchers are generated by the service provider with the corresponding IDs stored in a separate database.
These supplementary channels can help increase sales. However, the existence of multiple databases poses an access control problem. This is true for validating both tickets and vouchers. The codeREADr app solves this problem easily. codeREADr enables promoters to combine these databases into a single database. The database is hosted in the cloud. Validation can be done online, of course, in which the ticket would be validated in real time. Alternatively, validation can be done offline too. In this case, the database is downloaded to the iOS or Android devices. It is later synced to the cloud.
This merged database provides a clear benefit for promoters and their venues. They are able to detect attendees using duplicate or fake tickets. The best part? This is true even if Internet connectivity is slow or unstable. For more information about how to use codeREADr for event access control and mobile ticketing, check out our Knowledge Base article on it.